Digital Marketing Professional
Core digital marketing strategy and multi-channel execution
This programme gives learners a structured marketing base across search, social, content, paid media, customer journeys, campaign planning, and commercial thinking. It is ideal for professionals moving into modern digital roles or business owners improving execution.
Digital Marketing Professional
Sploit Academy positions Digital Marketing Professional as more than a short course. The aim is to help learners build a professional standard of communication, technical execution, and evidence-based completion that supports real hiring conversations and long-term career growth.
Learners receive structured trainer direction, module-by-module review, practical correction on submitted work, and consistent guidance on how to turn course output into confident professional performance.
Module-by-module breakdown
Each module includes focused topic coverage, guided time estimates, practical lab work, and a clear professional outcome.
This module develops practical depth in digital marketing landscape and planning and connects it directly to the wider objectives of Digital Marketing Professional, so learners understand not only what to do, but why each step matters in professional practice.
Topics covered
Digital marketing landscape and planning is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Digital marketing landscape and planning is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Digital marketing landscape and planning is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Digital marketing landscape and planning is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Digital marketing landscape and planning is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Labs in this module
Learners follow a trainer-led scenario, configure the environment, and validate the expected output step by step.
A realistic case is used to apply module knowledge under timed conditions with documented decision making.
Learners fix faults, capture evidence, explain the reasoning, and submit professional notes or screenshots.
By the end of this module, learners will be able to explain, apply, and document digital marketing landscape and planning in a way that supports the standards expected across digital marketing professional roles and certification preparation.
This module develops practical depth in content, social, and campaign messaging and connects it directly to the wider objectives of Digital Marketing Professional, so learners understand not only what to do, but why each step matters in professional practice.
Topics covered
Content, social, and campaign messaging is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Content, social, and campaign messaging is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Content, social, and campaign messaging is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Content, social, and campaign messaging is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Content, social, and campaign messaging is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Labs in this module
Learners follow a trainer-led scenario, configure the environment, and validate the expected output step by step.
A realistic case is used to apply module knowledge under timed conditions with documented decision making.
Learners fix faults, capture evidence, explain the reasoning, and submit professional notes or screenshots.
By the end of this module, learners will be able to explain, apply, and document content, social, and campaign messaging in a way that supports the standards expected across digital marketing professional roles and certification preparation.
This module develops practical depth in seo, paid media, and channel coordination and connects it directly to the wider objectives of Digital Marketing Professional, so learners understand not only what to do, but why each step matters in professional practice.
Topics covered
Seo, paid media, and channel coordination is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Seo, paid media, and channel coordination is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Seo, paid media, and channel coordination is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Seo, paid media, and channel coordination is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Seo, paid media, and channel coordination is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Labs in this module
Learners follow a trainer-led scenario, configure the environment, and validate the expected output step by step.
A realistic case is used to apply module knowledge under timed conditions with documented decision making.
Learners fix faults, capture evidence, explain the reasoning, and submit professional notes or screenshots.
By the end of this module, learners will be able to explain, apply, and document seo, paid media, and channel coordination in a way that supports the standards expected across digital marketing professional roles and certification preparation.
This module develops practical depth in customer journey thinking and lead generation and connects it directly to the wider objectives of Digital Marketing Professional, so learners understand not only what to do, but why each step matters in professional practice.
Topics covered
Customer journey thinking and lead generation is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Customer journey thinking and lead generation is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Customer journey thinking and lead generation is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Customer journey thinking and lead generation is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Customer journey thinking and lead generation is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Labs in this module
Learners follow a trainer-led scenario, configure the environment, and validate the expected output step by step.
A realistic case is used to apply module knowledge under timed conditions with documented decision making.
Learners fix faults, capture evidence, explain the reasoning, and submit professional notes or screenshots.
By the end of this module, learners will be able to explain, apply, and document customer journey thinking and lead generation in a way that supports the standards expected across digital marketing professional roles and certification preparation.
This module develops practical depth in measurement, reporting, and optimisation and connects it directly to the wider objectives of Digital Marketing Professional, so learners understand not only what to do, but why each step matters in professional practice.
Topics covered
Measurement, reporting, and optimisation is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Measurement, reporting, and optimisation is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Measurement, reporting, and optimisation is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Measurement, reporting, and optimisation is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Measurement, reporting, and optimisation is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to digital marketing professional.
Labs in this module
Learners follow a trainer-led scenario, configure the environment, and validate the expected output step by step.
A realistic case is used to apply module knowledge under timed conditions with documented decision making.
Learners fix faults, capture evidence, explain the reasoning, and submit professional notes or screenshots.
By the end of this module, learners will be able to explain, apply, and document measurement, reporting, and optimisation in a way that supports the standards expected across digital marketing professional roles and certification preparation.
- General business or computer literacy
- No prior marketing certification required
- Suitable for students and working professionals
- Attend all live online sessions
- Complete campaign planning tasks
- Pass the final digital marketing project
The programme ends with a practical consolidation phase where learners combine the main ideas from Digital Marketing Professional into a structured final task, demonstrate professional reasoning, and present evidence of completion in a recruiter-friendly format.
This three-month programme opens four live online batches every year and is designed for focused skills development in a compact guided format.
Sploit Academy is designed to create skilled professionals who can present themselves credibly for opportunities across regions and industries.