Performance Marketing & PPC
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Performance Marketing & PPC

Paid acquisition strategy for search, social, and measurable growth

Performance Marketing & PPC is built for learners who want practical skill in paid acquisition. It covers campaign structure, targeting logic, audience strategy, budget thinking, creative testing, and performance analysis across digital advertising environments.

3 Months Online Live Batches Online only
Performance Marketing & PPC
Performance Marketing & PPC
Performance Marketing & PPC
Programme snapshot

Performance Marketing & PPC

Sploit Academy positions Performance Marketing & PPC as more than a short course. The aim is to help learners build a professional standard of communication, technical execution, and evidence-based completion that supports real hiring conversations and long-term career growth.

LevelIntermediate
Duration3 Months
Guided live hours72 hours
Practical lab hours31 hours
Self-study structure60 hours
Completion awardSploit Academy Certificate of Completion
How the programme is delivered
Live online trainer-led batch classes
Module-by-module labs with guided review
Structured homework, mentor checkpoints, and revision support
Professional documentation habits built into every stage
Mentor support

Learners receive structured trainer direction, module-by-module review, practical correction on submitted work, and consistent guidance on how to turn course output into confident professional performance.

Detailed curriculum

Module-by-module breakdown

Each module includes focused topic coverage, guided time estimates, practical lab work, and a clear professional outcome.

This module develops practical depth in performance strategy and acquisition funnels and connects it directly to the wider objectives of Performance Marketing & PPC, so learners understand not only what to do, but why each step matters in professional practice.

Topics covered

Core principles and terminology for paid search structure 4 guided hours

Performance strategy and acquisition funnels is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Implementation workflow, setup, and structured practice in bidding strategy 3 guided hours

Performance strategy and acquisition funnels is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Security, policy, quality control, and operational checks in conversion tracking 3 guided hours

Performance strategy and acquisition funnels is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Troubleshooting, optimisation, and review activities in audience targeting 3 guided hours

Performance strategy and acquisition funnels is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Case study, documentation, and exam-style reinforcement in landing page alignment 3 guided hours

Performance strategy and acquisition funnels is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Labs in this module

Guided build lab for performance strategy and acquisition funnels 3 practical hours

Learners follow a trainer-led scenario, configure the environment, and validate the expected output step by step.

Scenario lab linked to performance marketing & ppc 3 practical hours

A realistic case is used to apply module knowledge under timed conditions with documented decision making.

Troubleshooting and evidence lab 2 practical hours

Learners fix faults, capture evidence, explain the reasoning, and submit professional notes or screenshots.

Module outcome

By the end of this module, learners will be able to explain, apply, and document performance strategy and acquisition funnels in a way that supports the standards expected across performance marketing & ppc roles and certification preparation.

This module develops practical depth in account structure, targeting, and audiences and connects it directly to the wider objectives of Performance Marketing & PPC, so learners understand not only what to do, but why each step matters in professional practice.

Topics covered

Core principles and terminology for bidding strategy 4 guided hours

Account structure, targeting, and audiences is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Implementation workflow, setup, and structured practice in conversion tracking 3 guided hours

Account structure, targeting, and audiences is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Security, policy, quality control, and operational checks in audience targeting 3 guided hours

Account structure, targeting, and audiences is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Troubleshooting, optimisation, and review activities in landing page alignment 3 guided hours

Account structure, targeting, and audiences is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Case study, documentation, and exam-style reinforcement in budget control 3 guided hours

Account structure, targeting, and audiences is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Labs in this module

Guided build lab for account structure, targeting, and audiences 3 practical hours

Learners follow a trainer-led scenario, configure the environment, and validate the expected output step by step.

Scenario lab linked to performance marketing & ppc 3 practical hours

A realistic case is used to apply module knowledge under timed conditions with documented decision making.

Troubleshooting and evidence lab 2 practical hours

Learners fix faults, capture evidence, explain the reasoning, and submit professional notes or screenshots.

Module outcome

By the end of this module, learners will be able to explain, apply, and document account structure, targeting, and audiences in a way that supports the standards expected across performance marketing & ppc roles and certification preparation.

This module develops practical depth in creative testing and conversion thinking and connects it directly to the wider objectives of Performance Marketing & PPC, so learners understand not only what to do, but why each step matters in professional practice.

Topics covered

Core principles and terminology for conversion tracking 2 guided hours

Creative testing and conversion thinking is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Implementation workflow, setup, and structured practice in audience targeting 2 guided hours

Creative testing and conversion thinking is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Security, policy, quality control, and operational checks in landing page alignment 2 guided hours

Creative testing and conversion thinking is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Troubleshooting, optimisation, and review activities in budget control 2 guided hours

Creative testing and conversion thinking is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Case study, documentation, and exam-style reinforcement in paid search structure 2 guided hours

Creative testing and conversion thinking is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Labs in this module

Guided build lab for creative testing and conversion thinking 2 practical hours

Learners follow a trainer-led scenario, configure the environment, and validate the expected output step by step.

Scenario lab linked to performance marketing & ppc 2 practical hours

A realistic case is used to apply module knowledge under timed conditions with documented decision making.

Troubleshooting and evidence lab 2 practical hours

Learners fix faults, capture evidence, explain the reasoning, and submit professional notes or screenshots.

Module outcome

By the end of this module, learners will be able to explain, apply, and document creative testing and conversion thinking in a way that supports the standards expected across performance marketing & ppc roles and certification preparation.

This module develops practical depth in budget optimisation and performance reporting and connects it directly to the wider objectives of Performance Marketing & PPC, so learners understand not only what to do, but why each step matters in professional practice.

Topics covered

Core principles and terminology for audience targeting 2 guided hours

Budget optimisation and performance reporting is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Implementation workflow, setup, and structured practice in landing page alignment 2 guided hours

Budget optimisation and performance reporting is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Security, policy, quality control, and operational checks in budget control 2 guided hours

Budget optimisation and performance reporting is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Troubleshooting, optimisation, and review activities in paid search structure 2 guided hours

Budget optimisation and performance reporting is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Case study, documentation, and exam-style reinforcement in bidding strategy 2 guided hours

Budget optimisation and performance reporting is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Labs in this module

Guided build lab for budget optimisation and performance reporting 2 practical hours

Learners follow a trainer-led scenario, configure the environment, and validate the expected output step by step.

Scenario lab linked to performance marketing & ppc 2 practical hours

A realistic case is used to apply module knowledge under timed conditions with documented decision making.

Troubleshooting and evidence lab 2 practical hours

Learners fix faults, capture evidence, explain the reasoning, and submit professional notes or screenshots.

Module outcome

By the end of this module, learners will be able to explain, apply, and document budget optimisation and performance reporting in a way that supports the standards expected across performance marketing & ppc roles and certification preparation.

This module develops practical depth in commercial decision-making and campaign improvement and connects it directly to the wider objectives of Performance Marketing & PPC, so learners understand not only what to do, but why each step matters in professional practice.

Topics covered

Core principles and terminology for landing page alignment 2 guided hours

Commercial decision-making and campaign improvement is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Implementation workflow, setup, and structured practice in budget control 2 guided hours

Commercial decision-making and campaign improvement is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Security, policy, quality control, and operational checks in paid search structure 2 guided hours

Commercial decision-making and campaign improvement is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Troubleshooting, optimisation, and review activities in bidding strategy 2 guided hours

Commercial decision-making and campaign improvement is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Case study, documentation, and exam-style reinforcement in conversion tracking 2 guided hours

Commercial decision-making and campaign improvement is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to performance marketing & ppc.

Labs in this module

Guided build lab for commercial decision-making and campaign improvement 2 practical hours

Learners follow a trainer-led scenario, configure the environment, and validate the expected output step by step.

Scenario lab linked to performance marketing & ppc 2 practical hours

A realistic case is used to apply module knowledge under timed conditions with documented decision making.

Troubleshooting and evidence lab 2 practical hours

Learners fix faults, capture evidence, explain the reasoning, and submit professional notes or screenshots.

Module outcome

By the end of this module, learners will be able to explain, apply, and document commercial decision-making and campaign improvement in a way that supports the standards expected across performance marketing & ppc roles and certification preparation.

Entry requirements
  • Basic digital marketing understanding recommended
  • Comfort with spreadsheets and dashboards
  • Useful for agencies and in-house teams
Completion requirements
  • Complete paid-campaign simulations
  • Submit optimisation case exercises
  • Pass the final performance strategy review
Assessment and final consolidation
Attendance and participation in scheduled live batch sessions
Module lab submissions with evidence of practical completion
Knowledge checks, review tasks, and trainer feedback cycles
Final assessment, capstone, or mock-certification style review
Capstone / final consolidation

The programme ends with a practical consolidation phase where learners combine the main ideas from Performance Marketing & PPC into a structured final task, demonstrate professional reasoning, and present evidence of completion in a recruiter-friendly format.

Upcoming batch starts

This three-month programme opens four live online batches every year and is designed for focused skills development in a compact guided format.

10 May 2026
Online Live Batch
Global Online Campus
ScheduleTue & Thu • 7:00 PM – 9:00 PM GMT
Seats22 available
10 Aug 2026
Online Live Batch
Global Online Campus
ScheduleSat & Sun • 1:00 PM – 4:00 PM GST
Seats21 available
10 Nov 2026
Online Live Batch
Global Online Campus
ScheduleTue & Thu • 7:00 PM – 9:00 PM GMT
Seats20 available
10 Feb 2027
Online Live Batch
Global Online Campus
ScheduleSat & Sun • 1:00 PM – 4:00 PM GST
Seats19 available
Career outcomes

Sploit Academy is designed to create skilled professionals who can present themselves credibly for opportunities across regions and industries.

Performance Marketer
Paid Media Executive
PPC Specialist
Growth Marketing Analyst
Course pricing
Live batch course fee $749 All courses are currently available online in scheduled batches only.
One-to-one online class $1,273 Premium private delivery for learners who want dedicated trainer time and a personalised pace.
Online recorded course Currently not available Recorded course option will be announced later.
Payment options
Stripe (Visa / Mastercard)
Payoneer
PayPal
Annual batch structure
3-month programmes4 batch starts every year
6-month programmes2 batch starts every year
1-year programmes1 flagship batch every year
Professional positioning

Sploit Academy positions Performance Marketing & PPC as more than a short course. The aim is to help learners build a professional standard of communication, technical execution, and evidence-based completion that supports real hiring conversations and long-term career growth.

Admissions

Ready to enrol in Performance Marketing & PPC?

Applications are reviewed for live online batches and premium private class enquiries.

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