Social Media Marketing
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Social Media Marketing

Brand communication, platform strategy, and audience growth

This course prepares learners to plan, create, schedule, and evaluate social media activity across business and brand environments. It covers audience understanding, content planning, community standards, campaign support, and reporting of social growth efforts.

3 Months Online Live Batches Online only
Social Media Marketing
Social Media Marketing
Social Media Marketing
Programme snapshot

Social Media Marketing

Sploit Academy positions Social Media Marketing as more than a short course. The aim is to help learners build a professional standard of communication, technical execution, and evidence-based completion that supports real hiring conversations and long-term career growth.

LevelBeginner
Duration3 Months
Guided live hours72 hours
Practical lab hours31 hours
Self-study structure60 hours
Completion awardSploit Academy Certificate of Completion
How the programme is delivered
Live online trainer-led batch classes
Module-by-module labs with guided review
Structured homework, mentor checkpoints, and revision support
Professional documentation habits built into every stage
Mentor support

Learners receive structured trainer direction, module-by-module review, practical correction on submitted work, and consistent guidance on how to turn course output into confident professional performance.

Detailed curriculum

Module-by-module breakdown

Each module includes focused topic coverage, guided time estimates, practical lab work, and a clear professional outcome.

This module develops practical depth in platform roles and audience behaviour and connects it directly to the wider objectives of Social Media Marketing, so learners understand not only what to do, but why each step matters in professional practice.

Topics covered

Core principles and terminology for content calendars 4 guided hours

Platform roles and audience behaviour is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Implementation workflow, setup, and structured practice in audience targeting 3 guided hours

Platform roles and audience behaviour is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Security, policy, quality control, and operational checks in platform strategy 3 guided hours

Platform roles and audience behaviour is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Troubleshooting, optimisation, and review activities in creative direction 3 guided hours

Platform roles and audience behaviour is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Case study, documentation, and exam-style reinforcement in community growth 3 guided hours

Platform roles and audience behaviour is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Labs in this module

Guided build lab for platform roles and audience behaviour 3 practical hours

Learners follow a trainer-led scenario, configure the environment, and validate the expected output step by step.

Scenario lab linked to social media marketing 3 practical hours

A realistic case is used to apply module knowledge under timed conditions with documented decision making.

Troubleshooting and evidence lab 2 practical hours

Learners fix faults, capture evidence, explain the reasoning, and submit professional notes or screenshots.

Module outcome

By the end of this module, learners will be able to explain, apply, and document platform roles and audience behaviour in a way that supports the standards expected across social media marketing roles and certification preparation.

This module develops practical depth in content planning and campaign calendars and connects it directly to the wider objectives of Social Media Marketing, so learners understand not only what to do, but why each step matters in professional practice.

Topics covered

Core principles and terminology for audience targeting 4 guided hours

Content planning and campaign calendars is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Implementation workflow, setup, and structured practice in platform strategy 3 guided hours

Content planning and campaign calendars is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Security, policy, quality control, and operational checks in creative direction 3 guided hours

Content planning and campaign calendars is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Troubleshooting, optimisation, and review activities in community growth 3 guided hours

Content planning and campaign calendars is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Case study, documentation, and exam-style reinforcement in reporting 3 guided hours

Content planning and campaign calendars is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Labs in this module

Guided build lab for content planning and campaign calendars 3 practical hours

Learners follow a trainer-led scenario, configure the environment, and validate the expected output step by step.

Scenario lab linked to social media marketing 3 practical hours

A realistic case is used to apply module knowledge under timed conditions with documented decision making.

Troubleshooting and evidence lab 2 practical hours

Learners fix faults, capture evidence, explain the reasoning, and submit professional notes or screenshots.

Module outcome

By the end of this module, learners will be able to explain, apply, and document content planning and campaign calendars in a way that supports the standards expected across social media marketing roles and certification preparation.

This module develops practical depth in creative workflow and community standards and connects it directly to the wider objectives of Social Media Marketing, so learners understand not only what to do, but why each step matters in professional practice.

Topics covered

Core principles and terminology for platform strategy 2 guided hours

Creative workflow and community standards is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Implementation workflow, setup, and structured practice in creative direction 2 guided hours

Creative workflow and community standards is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Security, policy, quality control, and operational checks in community growth 2 guided hours

Creative workflow and community standards is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Troubleshooting, optimisation, and review activities in reporting 2 guided hours

Creative workflow and community standards is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Case study, documentation, and exam-style reinforcement in content calendars 2 guided hours

Creative workflow and community standards is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Labs in this module

Guided build lab for creative workflow and community standards 2 practical hours

Learners follow a trainer-led scenario, configure the environment, and validate the expected output step by step.

Scenario lab linked to social media marketing 2 practical hours

A realistic case is used to apply module knowledge under timed conditions with documented decision making.

Troubleshooting and evidence lab 2 practical hours

Learners fix faults, capture evidence, explain the reasoning, and submit professional notes or screenshots.

Module outcome

By the end of this module, learners will be able to explain, apply, and document creative workflow and community standards in a way that supports the standards expected across social media marketing roles and certification preparation.

This module develops practical depth in influencer, engagement, and channel growth and connects it directly to the wider objectives of Social Media Marketing, so learners understand not only what to do, but why each step matters in professional practice.

Topics covered

Core principles and terminology for creative direction 2 guided hours

Influencer, engagement, and channel growth is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Implementation workflow, setup, and structured practice in community growth 2 guided hours

Influencer, engagement, and channel growth is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Security, policy, quality control, and operational checks in reporting 2 guided hours

Influencer, engagement, and channel growth is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Troubleshooting, optimisation, and review activities in content calendars 2 guided hours

Influencer, engagement, and channel growth is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Case study, documentation, and exam-style reinforcement in audience targeting 2 guided hours

Influencer, engagement, and channel growth is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Labs in this module

Guided build lab for influencer, engagement, and channel growth 2 practical hours

Learners follow a trainer-led scenario, configure the environment, and validate the expected output step by step.

Scenario lab linked to social media marketing 2 practical hours

A realistic case is used to apply module knowledge under timed conditions with documented decision making.

Troubleshooting and evidence lab 2 practical hours

Learners fix faults, capture evidence, explain the reasoning, and submit professional notes or screenshots.

Module outcome

By the end of this module, learners will be able to explain, apply, and document influencer, engagement, and channel growth in a way that supports the standards expected across social media marketing roles and certification preparation.

This module develops practical depth in reporting, insights, and optimisation and connects it directly to the wider objectives of Social Media Marketing, so learners understand not only what to do, but why each step matters in professional practice.

Topics covered

Core principles and terminology for community growth 2 guided hours

Reporting, insights, and optimisation is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Implementation workflow, setup, and structured practice in reporting 2 guided hours

Reporting, insights, and optimisation is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Security, policy, quality control, and operational checks in content calendars 2 guided hours

Reporting, insights, and optimisation is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Troubleshooting, optimisation, and review activities in audience targeting 2 guided hours

Reporting, insights, and optimisation is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Case study, documentation, and exam-style reinforcement in platform strategy 2 guided hours

Reporting, insights, and optimisation is taught through live explanation, structured walkthroughs, guided activities, and applied review linked to social media marketing.

Labs in this module

Guided build lab for reporting, insights, and optimisation 2 practical hours

Learners follow a trainer-led scenario, configure the environment, and validate the expected output step by step.

Scenario lab linked to social media marketing 2 practical hours

A realistic case is used to apply module knowledge under timed conditions with documented decision making.

Troubleshooting and evidence lab 2 practical hours

Learners fix faults, capture evidence, explain the reasoning, and submit professional notes or screenshots.

Module outcome

By the end of this module, learners will be able to explain, apply, and document reporting, insights, and optimisation in a way that supports the standards expected across social media marketing roles and certification preparation.

Entry requirements
  • Basic computer and smartphone literacy
  • Suitable for students, founders, and marketers
  • No previous social media role required
Completion requirements
  • Attend the full batch
  • Complete content-planning assignments
  • Pass the final social strategy presentation
Assessment and final consolidation
Attendance and participation in scheduled live batch sessions
Module lab submissions with evidence of practical completion
Knowledge checks, review tasks, and trainer feedback cycles
Final assessment, capstone, or mock-certification style review
Capstone / final consolidation

The programme ends with a practical consolidation phase where learners combine the main ideas from Social Media Marketing into a structured final task, demonstrate professional reasoning, and present evidence of completion in a recruiter-friendly format.

Upcoming batch starts

This three-month programme opens four live online batches every year and is designed for focused skills development in a compact guided format.

10 May 2026
Online Live Batch
Global Online Campus
ScheduleTue & Thu • 7:00 PM – 9:00 PM GMT
Seats24 available
10 Aug 2026
Online Live Batch
Global Online Campus
ScheduleSat & Sun • 1:00 PM – 4:00 PM GST
Seats23 available
10 Nov 2026
Online Live Batch
Global Online Campus
ScheduleTue & Thu • 7:00 PM – 9:00 PM GMT
Seats22 available
10 Feb 2027
Online Live Batch
Global Online Campus
ScheduleSat & Sun • 1:00 PM – 4:00 PM GST
Seats21 available
Career outcomes

Sploit Academy is designed to create skilled professionals who can present themselves credibly for opportunities across regions and industries.

Social Media Executive
Content Coordinator
Community Associate
Brand Marketing Assistant
Course pricing
Live batch course fee $499 All courses are currently available online in scheduled batches only.
One-to-one online class $848 Premium private delivery for learners who want dedicated trainer time and a personalised pace.
Online recorded course Currently not available Recorded course option will be announced later.
Payment options
Stripe (Visa / Mastercard)
Payoneer
PayPal
Annual batch structure
3-month programmes4 batch starts every year
6-month programmes2 batch starts every year
1-year programmes1 flagship batch every year
Professional positioning

Sploit Academy positions Social Media Marketing as more than a short course. The aim is to help learners build a professional standard of communication, technical execution, and evidence-based completion that supports real hiring conversations and long-term career growth.

Admissions

Ready to enrol in Social Media Marketing?

Applications are reviewed for live online batches and premium private class enquiries.

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